Men being ... men?

I guess they're trying to bump up the image of light beer so it's not totally wussy beer:

http://www.milbestlight.com/downloads.aspx

Think of the real message here: you're fat, we know, so we'll make light beer to help you look less fat so you'll think you might have a chance with a hot girl. Truth be told you're probably too old anyways. Cheers.